Treejer Protocol: a blockchain-based reforestation startup connecting funders to rural planters worldwide. The project has been backed by UNICEF Innovation Fund and it’s experimenting with cutting-edge concepts such as decentralized finance (DeFi), non-fungible tokens (NFTs) and smart contracts to unlock new opportunities in climate finance and rural development.
As the Communications Manager, I was responsible for overseeing the implementation of both internal and external communication strategies, managing external communication channels like social media platforms, public relations, copy writing and content creation.
These are some of the works I did:
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ADFLY: peruvian startup that offers companies a range of different factory overstock
products of well known brands at exclusive prices so their workers can obtain exclusive benefits and in that way improve the company’s workplace environment.
I was in charge of leading the marketing and communications efforts. The company consisted of a small team and we managed to work with well known clients such as Kimberly Clark, WeWork, Oechsle, Gloria, San Fernando, Yobel, Maestro, Pepsico, 3M.
These are some of the contents I developed for commercial purposes:
Product photography for Adfly commercial use:
Cristobal Urbina 